JR,W Bio

 

 

I'm doing what I do best and like most, among folks who work well together.

 

Life is good.  

 

My qualifications arise from rich, varied experience gained in 42 years of employment and business, including a Structural Integration practice, an engineering career, and three startup companies.

 

Presently, I write marketing copy and provide comprehensive marketing services through a team of talented associates, leveraging my organizational and management background.  We form a dynamic, innovative, and highly creative boutique agency that operates virtually, serving clients worldwide.  I love writing, marketing, my colleagues, and my clients. 

 

My engineering career spanned 23 years in product design and management.  I produced, contributed to, or managed designs for computer mainframes, shipboard electronics, industrial pumps, and medical devices.  I became a subject matter expert in Computer Aided Design and published numerous articles.  I set up design operations in 4 engineering departments, plus a consultancy.  This involved writing reams of technical documentation and business communications.

 

I learned the power of marketing and public relations in two formative experiences.  My three year Structural Integration practice began with a single press release that brought a full page spread in a Sunday newspaper, followed by a rush of clients.  Much later, my engineering consultancy was laid to waste by competition from India that destroyed my margins forever, once they established a marketing presence in the US. 

 

I finally 'got it,' after many years of designing innovative, high quality products and providing stellar services, that the best product or service does not win. 

 

The best marketing wins.

 

I veered into marketing and copy writing to recover in business and discovered my true calling, after having sought out as much writing activity as I could find in every endeavor since college.  I constantly learned about, and experimented with, fiction, non-fiction and poetry, publishing here and there.

 

I achieved high honors in undergraduate school, completing an English and Psychology double major at SUNY/AB in 1974, with a concentration in Creative Writing.  I served in the Army (in Korea) during the Vietnam era.  I was decorated for meritorious service mainly due to writing accomplishments.

 

It took me many years to get clear on what I'm really meant to do.  I'm at a loss to explain why my path was so crooked.  Fortunately, it was also fascinating.  And I got a lot of practice writing along the way.

 

Professionally, that's me. 

 

Please call on me if you'd like my help with marketing, writing, or business strategy.

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This site  is for my copywriting services.  

If your interest is in strategic planning, marketing, and business development, please visit  www.josephriden.com

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