Increase Your Market Visibility Without Paid Advertising
What You Get For A $350 Flat Fee
You receive a complete, expertly written, ready-to-publish news story about your business, plus FREE local distribution to up to 5 publications via email. (Length up to 350 words. Any additional length to be quoted separately.)
What It Does For You
News releases (NR’s,) also called ‘press releases,’ enable you to campaign for earned media coverage which often exceeds exposure from paid advertising of equivalent cost. And there’s no charge for publication.
The media are hungry for stories that engage their readership. All it takes to get your story into the papers, out on the web, and even into broadcast media, is two things -- a newsworthy item or event, and a professionally-written news release about it. When your marketing effort includes news releases that follow all the important conventions, your business will enjoy frequent, favorable media coverage. However, you must avoid common mistakes amateurs and even many marketers make, which will get your releases tossed out and alienate the press.
How To Use It
News releases are your publicity mainstay and the perfect complement to advertising because stories and ads running close together strengthen your marketing message. Send your news out to local, regional, national, and international newspapers and broadcast media. Post NR’s on your web site to attract search engine attention and keep visitors current. Use NR’s as sales and marketing collateral. Build status, top-of-mind awareness, and credibility. Inform your market and the public about important developments in your business.
If you’re not campaigning for coverage with regularly scheduled news releases, you’re passing up free publicity that can boost your revenue. News coverage about your business costs much less than equivalent paid advertisement. News gets more attention than advertisement because real facts and occurrences are much more interesting and believable. Readers and viewers avoid ads and focus on the news.
News Release Samples
Here are links to some news releases which have won coverage for my clients. My pickup rate is excellent because I’ve studied what works. I developed a winning, structured approach. I purposely write releases so they make it very easy for news people to get their jobs done.
http://jariden.googlepages.com/co-opnr1
http://jariden.googlepages.com/kulkahhanpublicity
http://jariden.googlepages.com/peninsulabiznikevent
Newswire Distribution
When it’s good strategy to seek regional, national, or international coverage for your news, your release can go out over a newswire distribution service. Depending on the situation, there is a newswire that’s appropriate. I help select the right service and send releases out for you for an additional fee of $100 plus the newswire’s distribution fee, which will be quoted when a specific service is selected.
The media have to fill their available space every day. Make part of their news about your business.
Call me now at 1-360-385-2714.
