Be Trusted Beyond Doubt, Easily. . .

Testimonial Production Service

. . . for today’s markets that demand you prove value and trustworthiness.

Do you take full advantage of advertising that has highest impact. . . and the lowest cost?

Positive word of mouth is the message you want circulating in your market. . .

“Time and time again, research shows customers are enormously influential with prospective buyers. . . .When researchers asked why, the one word that consistently played back was "trust." . . .Decision makers trust peers because they're grappling with the same challenges, goals, expectations and fears.”

-- Lou Hoffman, President,The Hoffman Agency, an international PR firm.

But the problem is -- how to get your happy customers to sell for you. Word of mouth has several forms beyond just day to day conversations.

An excellent solution is to gather glowing testimonials.

We’ve all seen testimonials in action, like Lou Hoffman’s words above. They are usually short and spontaneous. Their informal, personal ‘outside’ voice has impact. They are so versatile they can be used repeatedly, in most marketing collateral.

Here is a heroic marketing brochure made almost entirely of testimonials I gathered. A true testament to their power and versatility -- click here.

Testimonials are word of mouth advertising worth pursuing. Many a bored prospect has been enticed to curiosity, and many a wavering sale has been closed, on the strength of solid recommendations. You probably have customers who have not recommended you but would be entirely willing – if only you ask them.

Ironically, though, your home team is not the best choice for gathering praise. After all, using your own players is like saying to your customer --

“OK, now tell me how wonderful I am.”

How rude is that? Even delighted customers would shy away. You can’t afford to miss what people won’t say if they feel awkward.

Your best approach is to have a specialist gather testimonials for you. That’s me -- I’m an engaging talker with special tools and skills to expertly interview your happy customers. Using proprietary interviewing methods, I evoke comments that hit home runs with your customers. I record their responses to my leading questions. After the call, I transcribe their statements that sing your praises. Why play dice with your testimonials by using ill-equipped or inexperienced people when I do the job better for less cost?

Great testimonials equip your marketers and sales people with a credibility that can’t be questioned or denied. Results are guaranteed below.

Here Is My Testimonial Service in Action

Preparation -- You pick happy customers to

interview and recruit them. Then you refer me. I

briefly research your business and relationship to this

customer. I make up specific questions that are

designed to draw out stunning comments about their

experience with your business.

Interview -- I phone the customer at an appointed

time and let them know what the call is about. I put

them at ease. I mention I’m sending a permission

letter to sign so you can use their statements. I ask

for their permission to record the call. Then I move

into the interview, allowing the conversation to

unfold naturally. Yet I guide the conversation so you get the best quality, most convincing statements. The call may last up to ½ hour or more.

Recording – I invested in a serious professional voice recorder. It’s purpose-built for interviews. I got the special telephone interface. It’s a marvelous gadget that makes clear, crisp, natural sounding digital voice records. You might even want to use the digital file itself.

To hear a sample recording made with this device, click here.

Permission Letter -- I send the customer a release letter to sign and send to you. You don’t have to bother with getting the permission to use their testimonials. I provide the letter for your review as part of this service.

Transcription – After the interview, I transcribe useful parts of the conversation into an MS Word document. I may rearrange utterances or make small corrections. But I take care to not alter the meaning of what the customer says or destroy their unique voice. Natural speech patterns lend character and credibility to testimonials. I extract as many different useful positive statements as I can. There are usually many. I apply attributions of the most credible kind.

Here are a couple sample transcripts from actual interviews. Note the eloquent power to convince the customer about the products’ value –

Bergeron Sample Testimonials, click here.

Femia Sample Testimonials, click here.

What your 'raving fans' say about you is as good as it gets – a pitch delivered by a third party, from a neutral perspective, from someone who has nothing to gain.

Delivery -- You receive these essentials --

High quality digital sound file (WMA standard format.)
MS Word Transcript of extracted testimonials.
Permission letter they sign and mail or fax to you.
12 Month Money Back Satisfaction Guarantee.

You’ll be happy with the results, or your money back!

Guarantee --Just use your testimonials for 90 days in your marketing efforts. If you then decide for any reason they are not a worthwhile value, just stop using them completely, and request a refund. The entire fee you paid will be returned to you promptly. This guarantee is good up to one year after the date of interview.

This turnkey service arms your marketers with the confidence of a champion pitcher on a hundred-game, no-hitter streak.

Why not have your sales force pitching an invisible fastball right into your customer’s glove?

And the cost for all this? I provide your custom quotation when you contact me.

You’ll be amazed to hear how reasonable. Anyone can afford this, and no business can afford to be without it. Get a major league upgrade to your marketing collateral for bush league cost.

Mention this ad and ask for my internet special when you contact me, and you receive 4 interviews for the price of 3.

Then compare my cost to trying this yourself at fully burdened labor rates. Or to the cost of not having great testimonials working in your favor. Or to the cost of typical advertisements. You’ll see the value is unbeatable.

Contact me today by phone or email to chat about gathering your irresistible testimonials.

No hype, I promise. After all, hype is not my best strategy, because I have great testimonials.

Click here to email Joseph Riden or call 714-402-3217.

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If your interest is in strategic planning, marketing, and business development, please visit www.josephriden.com.