Internet Writing Is Specialized

The trick is knowing what kind of ‘special’ it is.

 

What's the unvarnished truth about SEO copywriting? 

 

Hint -- it's all about balance.

 

Search Engine Optimization is important.  It must be applied to web site selling copy with good effect.  But you and your web writer both need to understand SEO’s best uses and limitations with respect to selling copy.  Beyond your site’s keyword density and placement, other SEO techniques can and should be applied to achieve site traffic.  Things like incoming links and content feeds on the home page.

 

What good is it to capture site visits, and then fail miserably on the persuasive effect?  The SEO emphasis in your selling copy must be balanced with the need to sell.  With balanced copy you get more site visitors and also say the right things to sell to them. 

 

Your web writer must command the styles, the voices, and the tech savvy to help get your site noticed and visited.  A great web writer helps you arrest traffic, instantly engage your site visitors, then successfully impart your compelling core message.  You only have brief moments to get your “salesman” in front of your prospect. 

 

Make the most of short attention spans with copy that works on the web. 

 

• Separate the myths from the facts about SEO and internet copywriting.
• Understand that promises about top 10 page rank are either hype or awfully expensive, when it comes to the highly competitive search terms.
• Determine the best search keywords for free, and put them where they work hardest.Achieve copy that sells, and also includes the most important keywords.
• Know which places in your site need special attention.
• Where on your web pages the search terms need to fall.
• Understand text vs. images, and text vs. code.
• Avoid SEO blunders -- stupid tricks that will get your site dumped or blacklisted by the search engines.

 

I start with SEO writing that improves your page rank. Then I carry through with copy that SELLS once your visitor arrives.

 

Check my page rank in Google by searching on --

 

“commercial freelance writer +seattle”

 

Last I checked, my name came up #1.  Ahead of Peter Bowerman, the popular author who coined the term, published three books about it, and maintains a web site and online newsletter. My rank on even “copywriter +seattle” is decent, though that term is horribly competitive. 

 

I share the hidden lesson how I do this with all my SEO writing clients. 

 

Contact me today for a chat about how I could write SEO web content for you.

 

 

“Hey, Joseph. . . I’ll check out your blog and re-visit your website --    it was so cool to Google you and have you come up right on the    first page!”   -- Nancy Rossiter, Executive Director, Discover the Ocean, Irvine, CA

 

Click here to email Joseph Riden or call 714-402-3217.

 

© Joseph Riden 2006, All Rights Reserved