Business Insight Special Report SR020108A (2618 words) Price: $18.00
Advertising Writing Tips And Strategies
How To Squeeze Top Performance
From Ads In All Media
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Report Summary: This article reveals writing techniques and strategies that help you promote your business better, for less, whenever you advertise. It covers print media 'space ad' composition concerns in some detail and provides key guidance that improves advertising response in all media. If you're wasting money on ads, you can turn that around and make your ads work hard for you. If your ad spending is already justified by results, you can punch up the response by using proven tricks of the trade.
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Business Insight Special Report SR020108B (1451 words) Price: $12.00
Marketing Strategies - Selling Benefits
. . . Means Knowing What You're Really Selling
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Report Summary: This article explores a piece of marketing's conventional wisdom: "You need to understand what you're really selling." It examines a famous ad campaign then goes through examples of what this wisdom is all about. You see the author analyse a product line and delve deeper into the essence of the underlying marketing messages to discover hidden meaning and value. Finally the core message emerges in a kernel of truth that tells the whole story -- in 5 words. Along the way, you learn how to do this for your own marketing effort, which will never be the same again. Don't read ahead!
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Business Insight Special Report SR020108C (740 words) Price: $6.00
Elevator Speeches, Tag Lines, Product Names
Is Your 'Verbal Branding' In Place?
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Report Summary: Simply being remembered is half the battle in marketing. Verbal branding is coin that can buy your business a memorable identity in the mind of your market. Every business needs a great elevator speech deployed throughout the staff. A cogent statement of your main selling points quickly and understandably covers your essentials, end to end. Then your staff is equipped to seize the moment when opportunities arise to promote your company. When you extend verbal branding through the ranks, everyone in the business becomes a salesperson.
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Business Insight Special Report SR020108D (930 words) Price: $6.00
Drive Web Copy Writing From Positive Values
Seven Secrets Of Internet
Marketing That Works Better
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Report Summary: Differentiation is a critical part of marketing. Customers need to see what makes you the best choice in an overcrowded field of competitors. This checklist addresses differentiating yourself as the best business to work with because your approach endears you to your customer base and brings your buyers back for more. When you let your values show as your differentiation, reach high, and deliver on every promise your copy writer makes, without fail. The market will reward you.
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Business Insight Special Report SR022108A (652 Words) Price: $6.00
Retail Web Solutions Market Small Businesses
. . .And Let You Laugh at Recession
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Report Summary: This success story places emphasis on the main factor that determines survivability for small, local retail businesses which face hard times. Practical advice highlights a bold strategy that helps small retailers prosper rather than closing doors when times are tough -- as in economic downturns or when something interrupts local traffic flow, like a transportation system failure. Learn how to eliminate the classic location-dependence of small retailing to make your business more sustainable.
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