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Web Presence
JRiden.com
Nothing to click, you're looking at it. I built the site you're viewing and wrote all the copy. Please use the navigation buttons and internal links to have a look around.
Defeat Diabetes Complications Mini Site
Sales landing page for a revolutionary nutraceutical supplement.
Download here -- Defeat_Diabetes_Complications1.pdf
Or view live on the web -- click on Defeat Diabetes Complications.
Economic Development Council of Jefferson County
Web site dedicated to recruiting new members --
EDCJC Letter -- EDC_Site_1.pdf
EDCJC Options -- EDC_Site_2.pdf
Team Laguna.com
Team Laguna’s web site bears my marketing copy on every page, except for the dog part. This site was a total makeover.
Here you can download the home page -- Team_Laguna_Site_1.pdf
Or view the live site at http://www.teamlaguna.com/
Rating-System.com
Rating System's business value is high but the site was written in language that sounded foreign to North Americans, which is not surprising, since the author was not a native English speaker or marketer. I completely rewrote the copy on this site to deliver a marketing message that sells and sounds like conversational American English.
View the site live on the web -- click here.
Solid Advantage.net
This site is for my former engineering consulting business. I have left it up intact to serve as a sample. Again, the copy is all mine.
View the live site at -- www.solidadvantage.net
Integral Mar/Com.com
This site supports and promotes collective effort with my Associates, working in creative teams to produce marketing collateral of all kinds for various clients.
View the site live at -- http://www.integralmarcom.com
Brochures
Kronen Group High Value Real Estate Brochure
Kronen is a boutique real estate agency that specializes in high end urban condominiums in metro Seattle. Their marketing strategy for this niche includes impressive, glossy print brochures for properties priced above a million dollars. Here's an example of copy that sells real estate without sounding like all the other listings you typically encounter.
Mallard Cove Condominium Brochure -- UB_composite_1400_x_1800.pdf
Northwest School of Wooden Boatbuilding
Before this project, the NW School had no brochure. Now they have 2 that cover both their target markets. I wrote the copy and production-managed the creative team, comprising three members. Elizabeth Becker provided photography, and Sara Chapman created the graphic layouts. We earned a glowing testimonial from the NW School's Director.
Marketing Brochure -- NSWB_Brochure.pdf
Student Recruiting Brochure -- NSWB_Recruit_Brochure_C[1].pdf
Discover the Ocean
Not every organization can afford a 4/1 glossy brochure with full bleed. This budget-minded mailer piece got great results even though it was printed on a copier and hand folded by a team of volunteers.
Discover the Ocean Brochure
DTO_Front.pdf-- DTO_Fold_1.pdf-- DTO_Fold_2.pdf-- DTO_Open.pdf -- DTO_Back.pdf
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“It was critical to fill up Discover the Ocean's bookings for our youth-education ocean excursions. Our Boat Camp program concept, and the clever mailer brochure that Joseph created, gave us a full boat all summer from our most successful promotion ever. Joseph’s creative energy and expert copywriting made our project gel and succeed.”
-- Nancy Carson, Executive Director, Discover the Ocean, San Diego, CA
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Instruction Brochure for Clamptite
The Clamptite is a unique and ingenious tool that makes hose clamps out of wire. Using it is not difficult, but it’s not intuitive, either. So I made this humble brochure to ship with the tool and provide user instructions. Not all brochures are slick high profile pieces. Some are humble and utilitarian, but serve a business purpose nonetheless.
Clamptite_Instruction_Brochure.pdf
