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Web Presence
JRiden.com
Nothing to click, you're looking at it. I built the site you're viewing and wrote all the copy. Please use the navigation buttons and internal links to have a look around.
Defeat Diabetes Complications Mini Site
Sales landing page for a revolutionary nutraceutical supplement.
Download here -- Defeat_Diabetes_Complications1.pdf
Or view live on the web -- click on Defeat Diabetes Complications.
Economic Development Council of Jefferson County
Web site dedicated to recruiting new members --
EDCJC Options -- EDC_Site_2.pdf
EDCJC Letter -- EDC_Site_1.pdf
Prosper Natural Health.com
When the brochure copy for Dr. Molly Force's custom portfolio was completed, I offered her an interim web site based on what I had already written for her. Since we already had the copy, this brochure style site was built and launched in 3 days. for a very reasonable cost. This strategy relaxes her business launch by providing more time to carefully consider what her web site should include. Even so, she's receiving a stream of positive comments on the design.
View the site live on the web -- CLICK HERE.
Rating-System.com
Rating System's business value is high but the site was written in language that sounded foreign to North Americans, which is not surprising, since the author was not a native English speaker or marketer. I completely rewrote the copy on this site to deliver a marketing message that sells and sounds like conversational American English.
View the site live on the web -- click here.
The Co-op Farm and Garden
Even a country store that doesn't sell anything over the web needs a great site to augment their retail operations. I wrote the site copy here and also the Newsletters and press releases linked on this site.
View the site live on the web -- CLICK HERE.
JosephRiden.com
This site offers my strategic planning and marketing services, which go far beyond copy writing in scope. I work with and manage collaborators in creative teams to produce marketing projects of all kinds for various clients.
Vew the site live at -- http://www.josephriden.com
KimJons.com
This site offers several samples of my writing -- the sales letter on the home page, the brochure on the Portfolio page, and the market profile found on the Markets page. I also conceptualized the site and directed its design. It's still growing but the basics are in place.
View the site live at -- www.kimjons.com
Brochures
Kronen Group High Value Real Estate Brochure
Kronen is a boutique real estate agency that specializes in high end urban condominiums in metro Seattle. Their marketing strategy for this niche includes impressive, glossy print brochures for properties priced above a million dollars. Here's an example of copy that sells real estate without sounding like all the other listings you typically encounter.
Mallard Cove Condominium Brochure -- UB_composite_1400_x_1800.pdf
Northwest School of Wooden Boatbuilding
Before this project, the NW School had no brochure. Now they have 2 that cover both their target markets. I wrote the copy and production-managed the creative team, comprising three members. Elizabeth Becker provided photography, and Sara Chapman created the graphic layouts. We earned a glowing testimonial from the NW School's Director.
Marketing Brochure -- NSWB_Brochure.pdf
Student Recruiting Brochure -- NSWB_Recruit_Brochure_C[1].pdf
Discover the Ocean
Not every organization can afford a 4/1 glossy brochure with full bleed. This budget-minded mailer piece got great results even though it was printed on a copier and hand folded by a team of volunteers.
Discover the Ocean Brochure
DTO_Front.pdf-- DTO_Fold_1.pdf-- DTO_Fold_2.pdf-- DTO_Open.pdf -- DTO_Back.pdf
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“It was critical to fill up Discover the Ocean's bookings for our youth-education ocean excursions. Our Boat Camp program concept, and the clever mailer brochure that Joseph created, gave us a full boat all summer from our most successful promotion ever. Joseph’s creative energy and expert copywriting made our project gel and succeed.”
-- Nancy Carson, Executive Director, Discover the Ocean, San Diego, CA
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Instruction Brochure for Clamptite
The Clamptite is a unique and ingenious tool that makes hose clamps out of wire. Using it is not difficult, but it’s not intuitive, either. So I made this humble brochure to ship with the tool and provide user instructions. Not all brochures are slick high profile pieces. Some are humble and utilitarian, but serve a business purpose nonetheless.
Clamptite_Instruction_Brochure.pdf |
