If You're In Business, You Need. . .

 

Copy Writing That Sells

Your Product, Service, or Idea™

 

 

Because whatever business you're in. . .

 

 

The Money Is In Your Message™

 

 

For over 40 years, I've written for diverse organizations.  Thanks to the miracle of modern communications, I work with clients worldwide.  I love my work.  My job is to help people succeed. 

 

I've written for clients who cover a broad range, like these:

 

·         large companies and organizations -- the U S Army and Raytheon

·         midsize companies -- NCR, Cray Research, and Maxwell Laboratories

·         smaller companies -- John L Scott's Kronen Group and The Clallam Co-Op

·         new startups -- Nutritionist Approved, Inc., and Solid Advantage Consulting

·         non-profits -- Discover the Ocean and Northwest School of Wooden Boatbuilding

·         even individuals -- Laurel Black Design and Owen Marcus, Advanced Rolfer

 

It matters not whether you're reading this behind a mahogany desk in a sleek skyscraper, on the front counter of a small-town store, in a suburban home office, or on a rural kitchen table. 

 

Whatever the size of your business, my copy writing can help you, as it has helped many others.

 

To read what my clients are saying. . . click here.

 

 

I've been hired to write all kinds of marketing copy, again and again:

 

·         identity and brand image,

·         product advertising,

·         web content,

·         lead generation,

·         customer evidence,

·         publicity,

·         presentations,

·         persuasive articles,

·         internal campaigns,

·        and much more. 

Click here for my portfolio

 

I'm unlike today's glut of copywriters and wannabe's -- 'copy cubs' who only write from outmoded formulas, hype artists with scammy junk mail pitches, or 'copywriting gurus' who are perfect studies in greed.  The web is packed with grifters.  People are increasingly hip to their tactics. 

 

Money-grubbing just lowers the image of our profession and harms long-term profitability.  Why trade off customer loyalty, positive word-of-mouth, and recurring sales for short term profits?

 

Old school direct marketers continue to play on dark emotions to win slivers of business in poorly defined niches.  In this era of permission marketing, you must earn admittance to your prospect's inner circle to get attention.  You simply can't force your way past their well-guarded gates with an interruption approach -- that just doesn't work well any more.

 

Some copy writers push dubious tactics to make fast money.  But exploitation fails to achieve lasting success.  People are weary of selling that tries to manipulate them through emotional pressure and psychological trickery.  The problem is, when you treat your customers like targets, they soon feel like targets, and turn you off.  These days, people are increasingly unwilling to be played.  To market successfully, you must earn trust.

 

Your message must surpass approaches that your market is now conditioned to resist.  Simple, sincere, honest exposition of genuine value, backed with believable customer testimony, supported by facts and interesting details, and customer ratings and reviews – this approach wins business in today's sophicticated, jaded markets. 

 

There's a lot more to copy writing than instant cash.  I view things from your customer's perspective.  I write to sell and also to foster customer trust and build brand image and brand equity.  This earns you positive regard which brings more revenue with less effort.

 

I make sure my representations align perfectly with your product's real value because this approach nurtures business relationships.  I practice fair exchange, partly because it 'feels right' but also because business just works better when everyone in the transaction wins. 

                                                  More details about my copy writing approach -- click here.

 

My professional standards are published. In every engagement, I bring you --

 

Copy Writing That Just Works™

 

Discover the ultimate creative services experience -- click here.

 

  

Let's chat about writing some copy that not only builds revenue

 

but ALSO --

 

·        Elevates your brand image

·        Advances your mission

·        Builds customer relationships

·        Helps achieve your objectives

·        Helps make your vision a reality

 

 

Click here to contact me 

 

There's never any obligation.

 

When you email or call about my services, I'll send you a free article from my Business Insights Special Reports collection.  These are on sale, but a Special Report of your choice will be yours FREE, just to say thanks.

 

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                                                                             Click here for my newsletter