I'm available generally, to write marketing, sales, and public relations copy.
In addition to any assignment you define, I also offer certain popular services packaged for your convenience and economy. For either type of offering, please contact me.
Linked Titles Below Give Full Descriptions of Packaged Services.
News Releases
News Releases Increase Your Market Visibility Without Paid Advertising. The media are hungry for stories that engage their readership. All it takes to get your story into the papers, out on the web, and even into broadcast media, is two things -- a newsworthy item or event, and a professionally-written news release about it. When your marketing effort includes news releases that follow all the important conventions, your business will enjoy frequent, favorable media coverage. . .
Directory Listing Ad
A Powerful Short Ad Helps You Be Seen, Known, And Sell Offerings.
A compelling, succinct exposition of your Unique Selling Proposition (USP.) Your Directory Listing includes benefits your business provides, plus who and where you are, what you do, how and why you do it, and why customers should buy from you rather than your competition. This compact, powerful message grabs reader attention, develops interest in what you offer, builds desire, and then asks for the business. It generates prequalified traffic, folks who come to get exactly what you offer. Your competition will pale in comparison.
Testimonial Generation
Do you take full advantage of advertising that has highest possible impact, but the lowest cost? Today’s markets demand you prove value and trustworthiness. Positive word of mouth is the message you want circulating in your market. Be trusted beyond doubt, easily. . .
Essential Verbal Branding
Simply being remembered is half the battle in marketing. Verbal branding is coin that can buy your business a memorable identity in the mind of your market. Every business needs a great elevator speech deployed throughout the staff. A cogent statement of your main selling points quickly and understandably covers your essentials, end to end. Then your staff is equipped to seize the moment when opportunities arise to promote your company. . .
Customer Evidence
Customer evidence (CE) documents the practical value of your product or service – your promised benefits, delivered. The most successful companies have large programs devoted to CE. . .
Publicity
Success in public relations moves your business beyond ad space, which is being ignored, and into story space, where readers are spending their time. Oddly enough, ad space is expensive, while story space is free. Getting into the news does involve some effort and expense. But the payoff can be huge. . .
Web (SEO) Copywriting
I start with SEO writing that improves your page rank. Then I carry through with copy that SELLS once your visitor arrives.
Instead of promising page ranks that can't be honestly guaranteed, I’m giving you the major secret of killer SEO copywriting, right here, right now. . .
Translation to 'American'
Strange as it may sound, there’s often a need to translate copy into neutral American vernacular, the familiar language we speak daily, even though it was written in English. . .
Executive Ghost Writing
Is publishing articles part of your PR strategy? Industry periodicals are hungry to feature your executives’ brilliance in their next issue. This will advance your strategy for brand recognition and trust-building. . .
Professional Resumes
It may seem strange for a copy writer, but yes, I do resumes. It's a great way for me to network and build relationships in the business community. All the marketing I do gives me an almost unfair advantage in resume writing. My friends and associates are getting the interviews and jobs they want with help from resumes I write for them.
Get some serious marketing juju working in your own resume.
Click here for my Resume Writer's resume -- Joseph_Riden_Resume_Writer.pdf
Here are some kind words from a recent resume client about her experience --
"I can't tell you how easy and painless you've made this resume for me! What would have taken me weeks of hair pulling, fingernail chewing, and stewing about how to do it, was easily taken care of in a few days. That is the mark of a true professional -- one who makes it look easy!"
-- Nancy Rossiter, Sales Consultant, Irvine, CA.
By the way, I always start with a FREE resume review, with no obligation. Email me today to begin the process of getting the resume experience you deserve.
Bonus Feature -- Managed Creative Production
Beyond writing for you, I follow through to produce your final collateral, managing your custom turnkey projects 'from think to ink.'
With Integral Mar/Com Turnkey Services. . .
You get comprehensive marketing power without hiring staff. Integral Mar/Com is a close association of independent business creatives who collaborate online. We're a virtual, boutique marketing agency known for creativity and breadth. We cover your needs from business cards to extended marketing plans.
Integral Mar/Com enables you to achieve world-class marketing. We provide strategic consulting, graphic design, web development, still and motion imaging, printing, and much more. We dovetail perfectly with your internal organization and any other independent creatives you rely on.
Click on Integral Mar/Com to access our separate web site for the details.
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